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Digital Marketing Specialist

Job Title: Digital Marketing Specialist
Contract Type: Permanent
Location: Kwun Tong, Kwun Tong District
Industry:
Salary: Negotiable
Reference: 175908_1502250998
Contact Name: Bernie Salay
Contact Email: Li-Ling.Cheung@peoplebank.asia
Job Published: August 09, 2017 11:56

Job Description

Digital Marketing Specialist

Our client is a non-profit organization and they are looking for a Digital Marketing Specialist to support and execute various digital fundraising/ promotion activities to supporters and the public.

Job responsibilities

  • Develop and execute approved email campaigns and other fundraising campaigns via online or mobile channels. Coordinate with service providers on technical support for digital campaigns.
  • Work on online advertising projects with Facebook Adverts Manager and Google AdWords.
  • Source and coordinate with vendors in promotions for fundraising campaigns via social media channels. Evaluate performance, provide analytic insights on improvement in project effectiveness, conversion and optimisation in ROI.
  • Conduct digital analytics using tools such as Google Analytics, Tag Manager...etc. Track existing and potential supporters' journey and behavior on various platforms, share actionable insights to drive better performance.
  • Research on market / social media trends, SEO & SEM tactics, and best practices...etc. Share information to the team and appropriately apply the knowledge to suitable campaigns.
  • Support other fundraising and Orbis activities, as requested.

Requirements

  • Tertiary educated / University graduate with 2 years' solid work experience in digital marketing / e-commerce
  • Experience of executing digital marketing campaigns' promotions and advertisement on digital / social media channels using Facebook Adverts Manager and Google Adwords
  • Experience of doing performance tracking in Facebook and digital analytics using Google Analytics
  • Solid knowledge of digital communications, SEO & SEM with strong marketing sense and able to drive results in a fast-paced environment.
  • Knowledge in image editing / graphic design tool such as Photoshop
  • Knowledge in computer program language such as HTML and video production / editing tool is a plus.
  • Willing to learn and capable in managing multiple tasks efficiently and meet deadlines.

For interested parties, please send your CV to Bernie.salay@peoplebank.asia or call 2819 2985 for a confidential discussion.

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