You will drive the end-to-end delivery of digital messaging propositions across legacy and new platforms, directly impacting customer engagement strategy. Collaborating with cross-functional business, analytics, and technology teams, you will manage everything from initial scoping through development and deployment. By leveraging data analytics for campaign tracking and lead generation, you will uncover strategic operational insights that streamline customer service delivery processes and accelerate overall business growth.
Responsibilities
- Deliver digital messaging propositions across various legacy and new digital platforms including eDM, SMS, MMS, and Push Notifications
- Provide end-to-end management of the digital messaging delivery lifecycle from initial scoping through development and post-implementation support
- Collaborate with cross-functional business, analytics, and technology teams to design, manufacture, and deploy optimized digital messages
- Perform hands-on data analytics for campaign lead generation and post-campaign tracking
- Identify and share strategic insights derived from data analytics to drive business growth
- Provide operational insights to ensure efficient, effective, and flawless customer service delivery processes
- University degree in Statistics, Data and Information Management, Mathematics, Computer Science, or a related discipline
- At least 3 years’ retail banking experience in information and data management
- Solid proficiency in Python is a must, while knowledge of SAS is highly advantageous
- Experience in SQL, Tableau/QlikSense, or Pega is an advantage
- Good understanding of digital messaging technologies such as SFMC and AEM
- Hands-on experience in the end-to-end content development lifecycle and post-implementation measurement