Personalization & Campaign Management:
- Support the end-to-end implementation of hyper-personalization journeys for our clients.
- Execute campaigns to commercialize of customer insights from digital behaviours and data.
- Develop and support customer engagement campaigns to increase client digital activeness and drive revenue and Net New Investment Assets (NNIA).
- Assist in the execution of data-driven personalization strategies to deliver targeted content and tailored experiences.
- Manage the pre-login content for our digital platforms, ensuring it is engaging and up-to-date.
- Support the implementation of a comprehensive content strategy focused on driving commercial outcomes, including lead generation and client transactions.
- Assist with customer communication blasts for CIO house views and other key content.
- Support content distribution efforts across all relevant digital channels (e.g., Citi Mobile App, website, email, social media) to maximize reach.
- Support the tracking of key performance indicators (KPIs) related to content engagement, lead generation, and conversion rates.
- Assist in analyzing data to identify trends, optimize content performance, and refine commercialization strategies.
- Manage marketing and expense accruals.
- Help implement strategies to capture and nurture leads from content engagement through the sales funnel.
- Collaborate effectively with internal teams, including the CIO Office, Investment Advisory, Marketing, Data, Product, Compliance, Legal, and Technology to ensure seamless execution.
- Ensure all content and communication activities adhere strictly to relevant Citi policies, industry regulations, and legal requirements.
Job Requirements
- Bachelor's degree in Marketing, Business Administration, Finance, or a related field
- Proven experience in digital marketing, campaign management with data analysis and tracking marketing KPIs, or a similar role, preferably within a large organization.
- Demonstrable experience with personalization strategies and content management systems (CMS).
- Strong project management with the ability to manage multiple initiatives simultaneously.
- Excellent communication and interpersonal skills, with a proven ability to work collaboratively across different teams.
- A keen eye for detail and a commitment to regulatory and compliance standards.
- Fluency in English and Cantonese (Mandarin is a plus).