- Execute campaigns to commercialize of customer insights from digital behaviours and data.
- Develop and support customer engagement campaigns to increase client digital activeness and drive revenue and Net New Investment Assets (NNIA)
- Manage the pre-login content for our digital platforms, ensuring it is engaging and up-to-date
- Support content distribution efforts across all relevant digital channels (e.g., Citi Mobile App, website, email, social media) to maximize reach.
- Support the tracking of key performance indicators (KPIs) related to content engagement, lead generation, and conversion rates.
- Assist in analyzing data to identify trends, optimize content performance, and refine commercialization strategies.
Job Requirements
- Bachelor's degree in Marketing, Business Administration, Finance, or a related field
- Proven experience in digital marketing, campaign management with data analysis and tracking marketing KPIs, or a similar role, preferably within a large organization.
- Fluency in English and Cantonese (Mandarin is a plus).