Social Media & Community Specialist (Mainland Market) | Banking

Social Media & Community Specialist (Mainland Market) | Banking

Location:

Central Hong Kong Island 

Industry:

Marketing & Communications

Contact Name:

Yuki Leung

Date Published:

09-Oct-2026

You will drive customer engagement and co-create banking experiences for a leading institution's Mainland customer community. By managing day-to-day operations and social interactions, you will foster online word-of-mouth marketing, deliver engaging content, and ensure customer feedback shapes future services.

Responsibilities

  • Reviewing daily posts and comments published within the customer community
  • Responding to member inquiries and addressing non-authenticated customer posts
  • Escalating incidents and complaints promptly through appropriate channels
  • Publishing engaging posts on banking topics tailored to Mainland customers
  • Compiling monthly newsletters featuring member activity dashboards
  • Designing engagement activities to boost ongoing community participation
Requirement
  • University degree holder
  • Native-level Chinese (Simplified/Traditional) and fluent English communication skills
  • Native or strong proficiency in both Putonghua and Cantonese
  • Deep understanding of Mainland China social media trends and popular culture
  • Strong analytical capabilities with high attention to detail
  • Prior background in banking or social media content management
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